Privacy Legal

Sony Rewards Privacy Policy

Last Updated and Effective: July 1, 2024

This privacy policy ("Privacy Policy") applies only to the information collected by Sony’s Card Marketing & Services Company, a division of Sony Electronics Inc. (“Sony,” “We,” “Us”), both offline and online, through the Sony Rewards program (including the Sony Visa® Credit Card (“Sony Card”) and the PlayStation® Visa® Credit Card (“PlayStation Card”) programs), the Sony Rewards website (rewards.sony.com), the Sony Rewards mobile app and through any other websites, mobile apps, or other digital properties that post a link to this Privacy Policy, whether accessed via computer, mobile device, or other technology (collectively, “Properties”).

This Privacy Policy explains the information that Sony may collect when you interact with us and our practices with respect to that information. Please read this Privacy Policy carefully. In addition, please review the Sony Rewards Cookie Policy and the Sony Rewards Terms and Conditions, which also govern your use of the Properties.

The websites and other digital properties of companies affiliated with or related to us that are in the Sony Group of companies (collectively, “Affiliates” or “Sony Group”), including some that are linked to/from the Properties, may have different privacy policies; therefore, please review the privacy policies on those websites or properties if you visit them.

Collection of Information

Information You Provide to Sony

We may ask you to provide information that could reasonably be used to contact you or to identify you personally such as your first and last name, e-mail address, mailing address, telephone number, photos of both people and objects, and videos ("Personal Data"). If you choose not to provide this information, you may not be able to access parts of or otherwise participate in the Properties or a particular feature we offer. If you provide us with photos or videos, such images may include metadata which can indicate information about the images, including but not limited to, where and when the image was taken.

We may also ask you to provide other information about yourself, such as demographic information (gender, zip code, age, etc.), payment information or certain information about your preferences and interests, such as the names, titles, models, or other details about the Sony products and/or media you have purchased or used. If we combine demographic or other information we collect about you with Personal Data about you, we will treat the combined information as Personal Data .

We may also collect other information in order to secure your Sony Rewards account, such as a password, security question(s) and answer(s), and contact details for multi-factor authentication.

The Sony Rewards program and any other Properties are open only to individuals who are 16 years of age and older, and some Properties may only be open or available to individuals who are over the age of majority in their state of legal residence. We do not knowingly seek or collect information from persons younger than 16 years of age. If we learn that we have inadvertently collected Personal Data from a person younger than 16 years of age through the Properties, we will take reasonable measures to delete such information from our records.

Information Sony Collects Automatically via Web Tracking Technology

Usage Information. In addition to any information that you choose to provide to the Properties, whenever you visit or interact with the Properties, Sony as well as third-party analytics providers or other service providers may use a variety of technologies that automatically or passively collect information about how the Properties are accessed and used ("Usage Information"). Usage Information may include, without limitation, browser type, operating system, the page viewed, time on the Properties, and the preceding page views. Usage Information is treated as Personal Data where required by law.

Device Identifiers. Sony may also automatically collect your IP address or other unique identifiers ("Device Identifiers") for the computer, mobile device, technology, or other device (collectively, "Devices") you use to access the Properties. A Device Identifier is a number that is automatically assigned to your Device when you access a website, app, or its servers, and our computers identify your Device by its Device Identifier. Some mobile service providers may also provide us or our third-party service providers with information regarding the physical location of the Device used to access the Properties.

Cookies. Please review our Cookie Policy for additional details regarding cookies and other web tracking technologies that may be used whenever you visit or interact with our Properties, including a description of why cookies are used and how you can control their use. You can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. You can view more information about these cookies and manage your consent preferences by visiting the Cookie Preference Center.

Please note that without certain cookies, it may be difficult for you to use certain features on the Properties.

Online Tracking. Some web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. How browsers communicate the Do Not Track signal is not yet uniform. For this reason, our Properties do not respond to such signals, except where required by law. To find out more about Do Not Track, please visit www.allaboutdnt.com.

Information We Receive from Business Partners

Sony may receive information about you from our business partners, including entities working on Sony’s behalf. For example, if you choose to apply for a Sony Card or PlayStation Card or if you are a Sony Card or PlayStation Card holder, we may receive information about you from the issuing bank, which may include Personal Data such as the last 4 digits of your social security number as well as information regarding how you use the Sony Card or PlayStation Card. In addition, if you are on another property and you opt-in to receive information from us, the operator of that property may forward to us your e-mail address and other information about you so that we may contact you as requested. We may also supplement the information we collect about you with outside records from other sources to enhance our ability to serve you, to tailor our content to you, and to offer you opportunities to purchase products or services that we believe may be of interest to you. We may combine the information we receive from these other sources with information we collect. In those cases, we will apply this Privacy Policy to any Personal Data- received, unless we have disclosed otherwise.

Social Media Functionality, Content, Links to Other Properties and Services, and Sony Content on Other Websites

Certain content on the Properties may be hosted and served by other entities, which may include additional functionality (such as those that allow you to “Like” or “Share” content on other websites or interactive services or to provide ratings and reviews). Interaction with this content and functionality may result in your Personal Data becoming publicly available, linked with other profiles or accounts, or otherwise accessed by other entities. You should review those other entities’ privacy policies prior to using their functionality.

In addition, when you are on the Properties, you may be directed to other websites that are operated and controlled by other entities that are beyond our control. This includes links from advertisers, sponsors, and partners that may use our logo(s) as part of a co-branding agreement. Furthermore, Sony content may be included on web pages and websites that are not associated with us and over which we have no control. These other websites may send their own cookies to your Device, and they may independently collect data or solicit Personal Data. Sony is not responsible for the privacy practices of any other entity.

How Sony Uses the Information It Collects and Your Choices

Sony will use the information it collects, including your Personal Data: (i) to create your Sony account that can be used to sign-in to various Sony Group services; (ii) to process and allow your registration and participation in the Sony Rewards program, and other features and products we and our Affiliates offer; (iii) to verify your identity, including, at times, to verify that the e-mail address you provide is active and valid; (iv) to provide you with content you request such as newsletters or announcements; (v) to tailor the content, advertisements, and offers you see and to determine which of our products might interest you; (vi) to provide you with information about your account and products, services, promotions, or offerings that may be of interest to you; (vii) to improve the Properties and our products and services; (viii) for internal business purposes; (ix) to contact you about your use of the Properties, your account, or any changes to our policies; (x) to secure the Properties from unauthorized access or activity; (xi) to comply with the law and establish or defend legal claims; (xii) for purposes disclosed at the time you provide your Personal Data; and (xiii) otherwise with your consent.

To change or update the Personal Data you have provided to Sony, you may be able to update your Sony Rewards account yourself by using your account settings. For example, if you are a Sony Rewards account holder, please log into the Sony Rewards website and go to the “My Account” section to update your Personal Data. You can also log into the Sony Rewards mobile app and go to “Profile” to access the “My Account” section.

You may be able to indicate your communication preferences at the time you register to create a Sony account or join the Sony Rewards program. If you are already a Sony Rewards account holder, you may update your communication preferences by logging into the Sony Rewards website, going to the “My Account” section, clicking on “Preferences,” and then clicking on “Manage Communications.” Sony Rewards account holders can also update their communication preferences by logging into the Sony Rewards mobile app, navigating to the “Profile” section, and then tapping “My Account,” followed by “Preferences,” and then “Manage Communications.” In all instances, you may opt-out of receiving marketing e-mails by following the opt-out instructions provided to you in those e-mails. Please note that even if you opt-out and/or unsubscribe, we may send you certain transactional, security, or support communications relating to your account or use of the Properties.

When and With Whom Sony May Disclose Your Information

We may disclose non-Personal Data, such as aggregate user statistics, demographic information, and Usage Information with other entities for a variety of purposes, including tailoring Sony promotions, advertising, and communications that we present to you.

We may also disclose your information, including your Personal Data, as described at the time you provide your information, as set forth in this Privacy Policy and in the following circumstances:

Sony Affiliates. We may share your Personal Data within and among our Affiliates, some of which are outside the scope of this Privacy Policy, for any purpose, including but not limited to: (i) providing you with or contacting you about content, products, services, or other offerings, such as games, videos, music, and software; (ii) business development; (iii) community administration or development; (iv) support of various business processes; (v) security; (vi) research and development; and (vii) enabling us to link your accounts and Usage Information between and amongst certain Affiliate properties. We may also disclose your Personal Data so that Affiliates may use your information in connection with any of the purposes described in the Section above entitled “How Sony Uses the Information It Collects and Your Choices.” Affiliates that do not follow this Privacy Policy will handle your information in accordance with their own privacy policies, the terms of which may be different than this Privacy Policy.

Business Partners Providing Services on Our Behalf. We may from time to time employ business partners to perform functions on our behalf, for example: hosting or operating the Properties; sending e-mail, and other communications; providing customer support; executing interactive voice response (IVR) programs; and performing data analysis. We may disclose Personal Data to business partners for them to provide content, complete a requested transaction, or otherwise perform services for Sony. We and our Affiliates may also disclose your Personal Data with advertising partners and with co-promotion partners.

When You Consent or Otherwise Request That We Disclose Your Information. We or our Affiliates may offer you the opportunity to receive information and/or marketing offers from other entities or to otherwise consent to the disclosure of your Personal Data to another entity. If you choose to have your Personal Data disclosed in this way, your Personal Data will be disclosed to that entity and the Personal Data you disclose will be subject to the privacy policy and business practices of that entity. If you consent to receiving communications from them, you will need to communicate with them directly if you later decide that you no longer wish to receive their communications. You also may request, sometimes through your use of an interactive feature or app, that we disclose information about you with another entity and we will typically do so under those circumstances.

Business Transfers. Sony or any of its assets, including but not limited to the Properties, the Sony account, or Sony Rewards program may be sold, or other transactions may occur in which your Personal Data is one of the key business assets for the transaction. In such cases, your Personal Data may be one of the business assets we transfer. Hence, Sony and our Affiliates reserve the right to disclose and transfer user information, including Personal Data, in connection with a corporate merger, consolidation, restructuring, reorganization, the sale of certain stock and/or assets, or other corporate change including, without limitation, during the course of any due diligence process.

Legal Protections and Law Enforcement. We may transfer and disclose information, including your Personal Data, Usage Information, or Device Identifiers (including IP addresses), to another entity: to comply with a legal obligation; to prevent fraud; when we believe in good faith that the law requires it; at the official request of governmental authorities conducting an investigation; to verify or enforce the Sony Rewards Terms and Conditions or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of our business partners, visitors to our Properties, or the public. We may also use Device Identifiers to identify users, and may do so in cooperation with copyright owners, internet service providers, wireless service providers, or law enforcement agencies, in our discretion or as required by law. Depending on the circumstances, such disclosures may be carried out without notice to you.

Sweepstakes, Contests, and Promotions. We, our Affiliates, and our business partners may offer sweepstakes, contests, and other promotions (each, a “Promotion”) that may require registration. If you choose to enter a Promotion, your Personal Data may be disclosed to an Affiliate or business partner in connection with the administration of such Promotion, such as in connection with winner selection, prize fulfillment, and as required by law, such as on a winners list. By entering a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor and/or other parties to use your name, voice, and/or likeness in advertising or marketing materials.

Co-Promotion Partners. The Properties may offer opportunities to enter a contest or sweepstakes or other feature that we offer jointly with another entity (each, a “Feature”). As a result of your participation in any such Feature, your information may be disclosed by us, our Affiliates, or our business partners to the entity that is jointly offering such Feature, which will be disclosed at the time your information is collected. Co-promotion partners that do not follow this Privacy Policy will handle your information in accordance with their own privacy policies, the terms of which may be different than this Privacy Policy.

Information You Disclose Publicly on Our Properties

Our Properties may offer the opportunity to submit photographs, writings, music, video, audio recordings, computer graphics, pictures, data, questions, comments, suggestions, or other content, including Personal Data (collectively, "User Submissions"). To participate, you may be required to create a Sony Rewards account or sign into your Sony Rewards account.

Note that User Submissions that you post are public. Information you choose to post may be viewed, collected, used, or disclosed by others. If you choose to voluntarily disclose User Submissions, the protections of this Privacy Policy will not cover such disclosure of information. Think carefully before you post and use caution before disclosing any Personal Data. User Submissions may be published online or offline in any media or format. We may also publish your name, voice, likeness, and other Personal Data with your User Submissions, and Sony may use the User Submission, or any portion of the User Submission, for advertising, marketing, publicity, and/or promotional activities. By providing any information, media, or content as a User Submission, you represent to Sony that you have the right to do so, that the User Submission is correctly attributed as being submitted by you, and that the User Submission is authentic and genuine. Sony may remove any User Submission from its Properties at our discretion, including if we determine that it was submitted without proper permission, is harmful or inappropriate, or otherwise violates the law, the legal rights of others, or our policies.

Security; Retention and Monitoring

We seek to maintain reasonable security measures designed to help protect your information against unauthorized or accidental disclosure, access, misuse, loss, or alteration. There is no such thing as perfect security. Although we strive to protect your information, we cannot ensure or warrant the security of such information.

To help protect you and others, we monitor use of the Properties, and we use the Personal Data and other information we collect, in order to: (i) identify fraudulent activities and transactions; (ii) prevent abuse and investigate and/or seek prosecution for any potential threats to, or misuse of, the Properties; (iii) ensure compliance with the Sony Rewards Terms and Conditions and other applicable terms of service or policies, including this Privacy Policy; (iv) investigate violations of, or enforce, such terms or policies; and (v) otherwise to protect the rights, property, safety, or security of our business partners, visitors to our Properties, or the public. Monitoring may result in the collection, recording, and analysis of online activity or communications through the Properties. Unless otherwise required by law, we are not responsible for monitoring or recording any activity on the Properties, including communications, although we reserve the right to do so. If you do not consent to the foregoing conditions outlined in this section, you must discontinue your use of the Properties.

We may retain information about you for as long as necessary for us to fulfill the purposes outlined in this Privacy Policy. We may retain your information for an additional time period as is permitted or required to, among other things, comply with our legal obligations, resolve disputes, and enforce agreements. In accordance with our routine record keeping, we may delete certain records containing your Personal Data. In addition, we will delete your information when required by applicable law. Please note that when we delete your information from active databases, the information may remain on backup or storage media for a certain period of time.

Consent to Processing in the United States

The Properties are operated in and intended for use in the United States. If you are located outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using the Properties, or providing us with any information, you fully understand and unambiguously consent to this transfer, processing, and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen. We enter into protective agreements, where required by law, to ensure that Personal Data is processed by our Affiliates, business partners, and others in accordance with applicable legal requirements.

Changes to Privacy Policy

Sony reserves the right to change this Privacy Policy at any time, without prior notice to you, and any changes will become effective immediately upon posting, so please review this Privacy Policy periodically. If we make any material changes, we will notify you by e-mail (sent to the e-mail address specified in your Sony Rewards account) or by means of a notice on the Properties prior to the change becoming effective.

Questions

If you have any questions or comments about our practices regarding Personal Data or about this Privacy Policy, please write to us at Sony Corporation of America Privacy Office, 25 Madison Avenue, New York, New York 10010, Attn: Legal Department, or submit your request via e-mail at RewardsPrivacy[at]sony[dot]com.

U.S. Consumer Privacy Notice

Our Practices Regarding Collection and Use of Your Personal Data

Depending on the state you reside in, we, as a controller, are required to provide additional information to you about how we collect, use, and disclose your Personal Data, and your rights with regard to your Personal Data. This Consumer Privacy Notice supplements our Privacy Policy and Cookie Policy and applies only to residents of states with enacted privacy laws. This notice sets forth the disclosures and rights for consumers regarding their Consumer Data, as required by applicable U.S. Privacy Law (see below).

Definitions.

“Consumer Data” means information that is linked or reasonably linkable to an identified individual.

"U.S. Privacy Law” means the laws in the U.S. that regulate the collection, use, and processing of Consumer Data including, but not limited to, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, the Virginia Consumer Data Protection Act, the Colorado Privacy Act, the Utah Consumer Privacy Act, the Oregon Consumer Privacy Act, the Texas Data Privacy and Security Act, and laws and regulations in the United States of a similar subject matter, as enacted, amended, or superseded from time to time, as of their respective effective dates.

The terms “Business”, “Controller”, “Process”, “Processor”, “Sell”, “Share” and “Targeted Advertising” have the meanings ascribed to them in applicable US Privacy Law.

Consumer Data. We may have collected the following categories of Consumer Data, specifically:

· Personal Identifiers: such as, first and last name, mailing address, telephone number, e-mail address;

· Other Identifiers: such as, Device Identifiers, IP address, or other unique identifiers;

· Commercial Information: such as, points earned and redemption histories, products or services purchased, obtained or considered, other purchasing payment information, transaction history;

· Internet or Other Electronic Network Activity: such as Usage Information, computer and connection information, browser type, operating system, page views, traffic to and from the websites, advertising data and other standard weblog information collected via Cookies, and other web-related tracking technologies;

· Location Data: such as, physical location information through the use of our Properties on your Device by internet service providers and other mobile technologies;

· Audio, Visual, and Similar Electronic Information: such as pictures you may send to us;

· Other Consumer Characteristics: such as, age, user profile, or inferences drawn from purchase or browsing history; and

· Account Information: account log-in (username, password, security questions and answers) details, last 4 digits of social security number, bank account information, and credit card number or similar payment information.

Precise Geolocation Information. When you use the Sony Rewards mobile app to search for “Events” in your area, you can choose whether to input a city or zip code to search for events or you can use your Device’s geolocation information to search for events. If you choose to allow the app to use your Device’s location, and your Device’s operating system settings allow, we may process your Device’s geolocation information to present events in your area. We do not use this geolocation information for any other purposes, and we do not infer any characteristics from it.

Sources of Consumer Data. We may collect your Consumer Data from the following sources:

Consumers: such as, when you voluntarily provide Consumer Data to us or our Service Providers when registering on our Properties or purchasing or redeeming products or services;
Affiliates;
Business Partners: such as, retail stores, Co-Promotion Partners, or website marketing partners;
Social Networks: such as, when you interact with pages or profiles operated by Sony Corporation of America or Sony Rewards;
Data Resellers: such as, market research firms and data aggregators we have relationships with; and
Advertising Networks: such as, ad technology partners that collect information via cookies, and other web-tracking technologies.

Processing of Consumer Data. Sony processes your Consumer Data for the following purposes:

Provide requested services, such as, signing up for an account, fulfilling orders, and responding to your inquiries;
Manage your account(s) and participation in features, products, and services, and maintain and improve our Properties, products, and services;
Personalize your experience on our Properties and online, including tailoring content, offers, and advertising from us and our Affiliates;
To help monitor and maintain the security and functionality of our Properties and IT systems;
Provide relevant communications to you, including newsletters and promotions, and information about your account, products, and services, as well as from Affiliates; and
Address our compliance, reporting, and legal obligations and exercise our legal rights.

Disclosure of Consumer Data. We may disclose your Consumer Data with the following Third Parties for the marketing and advertising purposes described above:

Business Partners;
Advertising Networks; and
Social Networks.

Categories of Consumer Data Disclosed with Third Parties. We may disclose the following categories of your Consumer Data with Third Parties:

Personal Identifiers, Other Identifiers, Commercial Information, Internet or other Electronic Network Activity, Location Data, Audio, Visual, and Similar Electronic Information, Other Consumer Characteristics, and Account Information.

Providing Consumer Data to Sony Affiliates. Sony Rewards, Sony Card, PlayStation Card, and similar programs are offered by Sony to reward your love of entertainment and get you closer to the great stuff you seek. To meet this purpose, we may disclose some of your Consumer Data to Sony Affiliates for marketing purposes. We value your privacy and want to extend to you the option to opt-out of the disclosure of your Consumer Data to Sony Affiliates. To opt-out, click on the webform in the “Exercising Your Rights” section below.

Consumer Rights. Subject to certain exceptions, you have the following rights:

Access. You can receive a copy of the Consumer Data we process in a portable readily useable format.
Deletion. You can request deletion of the Consumer Data provided by or obtained from you. If you have a Sony Card or PlayStation Card, please close your account with the servicing bank before submitting a deletion request. Otherwise, we will not be able to process your request.

o Please note, if you request deletion of your Consumer Data, to the extent permitted by applicable law, we may be required to retain some of your Consumer Data. In addition, certain Consumer Data is strictly necessary to retain in order for us to fulfill the purposes described in this Privacy Policy.

Correction. To correct Consumer Data we maintain about you, please log into the Sony Rewards website and go to the “My Account” section to update your Consumer Data. You can also log into the Sony Rewards mobile app and go to “Profile” to access the “My Account” section.
Opt-out. Based on our services you may have the right to opt out of certain Processing activities:

o Targeting Advertising. In some specific circumstances we may disclose your Consumer Data through third-party “Targeting” cookies. Aside from the Targeted Advertising done via cookies, we do not otherwise process your Consumer Data for Targeted Advertising.

o Affiliate Sharing. To opt out of our disclosure of Consumer Data to Affiliates for cross-context behavioral marketing please refer to “Exercising You Rights” section below.

o Profiling. We do not perform Profiling in furtherance of decisions that produce legal or similarly significant effects. Therefore, this right does not apply.

o Selling. We do not Sell any Consumer Data about you. Therefore, this right does not apply.

Non-discrimination. We will not discriminate against you by offering you different pricing or products, by providing you with a different level or quality of products, or in connection with Promotions and other offerings, based solely upon you exercising any of your rights related to your Consumer Data.

Exercising Your Rights. If you wish to exercise any of these rights, please access the webform applicable to your request as described below. When submitting your request, you must include your first name, last name, state of residence, and e-mail address. We are not responsible for requests that are not labeled or sent properly, or do not have complete information. You may be asked to provide additional proof of identification so that we can verify your identity, and we may require that you validate the request. Please note that you are limited by law in the number of requests you may submit per year.

Opt-out Preference Signal. If you have enabled an opt-out preference signal on your browser or extension, we will honor such requests that our Properties can recognize by disabling “Targeting Cookies.”

Please note that we may not be readily able to associate an opt-out preference signal with your Sony Rewards account. Click on the “Opt-out of Sharing of Consumer Data with Sony Affiliates” above if you would like to extend your opt-out request beyond the online advertising practices described above.

Appeal. You may appeal a decision made by Sony regarding your Consumer Data. Please e-mail us at RewardsPrivacy[at]sony[dot]com to initiate the appeal process. Be sure to include the Request ID related to your request and the reason you are appealing.

Verification Process. When submitting your request, you must include your first name, last name, and e-mail address. We are not responsible for requests that are not labeled or sent properly, or do not have complete information. You may be asked to provide additional proof of identification so that we can verify your identity, and we may require that you validate the request.

Authorized Agents. To the extent that you elect to designate an authorized agent to make a request on your behalf, they must provide appropriate documentation including a written signed permission form from you, proof of your identity, and verification of their identity; or a valid, designated power of attorney. We may require additional proof of authority or may need to contact you directly to validate the request.

Contact Us

If you have any questions or comments about our practices regarding Consumer Data or about this U.S. Consumer Privacy Notice, please write to us at Sony Corporation of America Privacy Office, 25 Madison Avenue, New York, New York 10010, Attn: Legal Department, or submit your request via e-mail at RewardsPrivacy[at]sony[dot]com.

Supplemental California Notice / Notice at the Point of Collection.

Please note that this Supplemental California Notice / Notice at the Point of Collection provides the additional required disclosures under CA law and all capitalized terms in this section are defined under the CCPA.

Purpose of the collection	Categories of Personal Information to be collected	Is that Personal Information Sold or Shared?	To Whom is it Sold or Shared?	Purpose of Selling or Sharing
Provide requested services, such as signing up for an account, fulfilling orders, and responding to your inquiries	Personal Identifiers; Other Identifiers; Commercial Information; Internet or Other Electronic Network Activity; Location Data; Account Information; Audio, Visual or Similar Electronic Information	Yes	Affiliates; Social Networks;	Provide you with relevant and tailored advertisements based on your preferences.
Manage your account(s) and participation in features, products, and services, and maintain and improve our Properties, products, and services	Personal Identifiers; Other Identifiers; Commercial Information; Internet or Other Electronic Network Activity; Location Data; Audio, Visual or Similar Electronic Information; Account Information	Yes	Affiliates; Advertising Networks; Social Networks	Provide you with relevant and tailored advertisements based on your preferences.
Personalize your experience on our Properties and online, including tailoring content, offers, and advertising from Affiliates	Personal Identifiers; Other Identifiers; Commercial Information; Audio, Visual or Similar Electronic Information; Internet or Other Electronic Network Activity; Location Data; Other Consumer Characteristics	Yes	Affiliates; Advertising Networks; Social Networks	Provide you with relevant and tailored advertisements based on your preferences.
To help monitor and maintain the security and functionality of our Properties, and IT systems	Personal Identifiers; Other Identifiers; Commercial Information; Internet or Other Electronic Network Activity; Location Data; Account Information	No
Provide relevant communications to you, including newsletters and promotions, and information about your account, products, and services, as well as from Affiliates	Personal Identifiers; Other Identifiers; Commercial Information; Internet or Other Electronic Network Activity; Location Data; Other Consumer Characteristics; Account Information	Yes	Affiliates; Advertising Networks; Social Networks	Provide you with relevant and tailored advertisements based on your preferences.
Address our compliance, reporting, and legal obligations and exercise our legal rights	Personal Identifiers; Other Identifiers; Commercial Information; Internet or Other Electronic Network Activity; Location Data; Other Consumer Characteristics; Account Information	No

Your Personal Information is kept only as long as necessary and for a set period thereafter according to legal requirements.

Additional Disclosures. You have the same rights listed in the “Consumer Rights” section above. However, as a California resident, we are required to make a few additional disclosures about those rights:

Access. Under CA law, you also have the right to know what categories of Personal Information we have collected about you, the categories of sources from which the Personal Information is collected, the purpose for collecting, Selling, or Sharing that Personal Information, the categories of Third Parties to whom we disclosed that Personal Information and the specific pieces of Personal Information.
Children’s Personal Information. We do not knowingly seek, collect, Sell, or Share information for the purposes of cross-context behavioral advertising from persons younger than 16 years of age.
Sensitive Personal Information. We do not infer characteristics from Sensitive Personal Information. We only use Sensitive Personal Information as necessary to provide our products and services, to detect data security incidents, to maintain the quality of our services, or otherwise for purposes expressly permitted by CCPA.
- Restrict Use and Disclosure of Sensitive Personal Information. Because we do not infer characteristics from Sensitive Personal Information, this right does not apply.

Additional Financial Incentive & Loyalty Program Disclosures

Notice of Financial Incentive

Under California regulations, participation in the Sony Rewards program or a promotion or sweepstakes offered by Sony Rewards (“Offering”) may be considered a financial incentive.

To participate in an Offering, you may need to provide certain Personal Information, such as name and e-mail address, and you must agree to Sony Rewards’s Terms and Conditions and other applicable terms related to such Offering. Please follow the instructions associated with each Offering. Participation in any Offering is voluntary, and you can withdraw at any time.

We do not assign a monetary value to the Personal Information that we collect. However, we believe in good faith that the value you receive from an Offering is greater than the value we receive from the use of the Personal Information. The method for calculating the value would include the value of participation in the Offering; costs associated with facilitating and managing the Offering; expenses incurred in the storage, retention, and use of the Personal Information; and all other costs reasonably related to the Offering.

Bona Fide Loyalty Program. The Sony Rewards program or other offers may be considered a “Bona Fide Loyalty Program” under Colorado law. The following disclosures are required by a Bona Fide Loyalty Program:

We may process information collected via cookies and other web-tracking technologies for Targeted Advertising.
The third parties receiving this Consumer Data would be website analytic and marketing companies.
If you chose to delete your Sony Rewards account, we will not be able to provide you the Bona Fide Loyalty Program Benefit. The Sony Rewards points are earned and redeemed on an individual basis that requires us to be able to identify the owner of the points they’ve accumulated.
We do not process any Sensitive Data as defined by the Colorado Privacy Act.

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The Sony Rewards program will end on December 31, 2024 (11:59 PM PT).